Ongoing work for Look Magazine

I’ve been working with Look Magazine for over 3 years now! What started with only designing a few ads, has now developed into Migrate Design being in charge of all the ads’ creation as well as the magazine layout!

The main purpose of this magazine is to promote local business in various Southern California cities from Orange County to the Santa Clarita Valley.

Make sure to Look for the next issue in your mailbox and take advantage of the many offers inside to support small businesses!

You own a small business and wonder how you can boost your foot traffic and improve your sales? Contact Migrate Design to discuss the advertising options available to you.

Infographic Design For The Hass Avocado Board

I’m happy to announce Migrate Design’s new collaboration with Fusion Marketing.

Fusion Marketing is a leading “data to design” full service marketing agency specializing in retail intelligence for perishable and packaged goods.

One of my first projects was the creation of infographics for the Hass Avocado Board.

“A good infographic is worth a thousand words”

Fitness Photos

If you’ve browsed through Migrate Photos, you probably noticed that there weren’t many “people” pictures… Since I have a predilection for macro photography, I usually choose objects, flowers and insects as my subjects. I turned down quite a few requests from people wanting me to take family portraits because I just don’t feel comfortable with that kind of photography. I would end up with slanted close ups of hands, eyes and noses… and I don’t know if people would appreciate my perspective since most of them are very traditional when it comes to family pictures.

When my friend Sonia asked me to take fitness photos of her, I warned her: “I usually don’t photograph people, this is not my thing… and fitness photography is an art in itself that I know nothing about…”, but we decided to do it anyway. Just the two of us and a few pieces of equipment. No make up, no professional lighting, very basic.

Sonia’s body is a piece of art in itself, like a sculpture carefully defined, her muscles create lines and shapes that really inspired me. Here’s a little glimpse at the result.

Sonia Martin, “Fit is The New Sexy”™, is an athlete and fitness instructor.

#photo#emotions#sharing

Those annoying Instagram filters that make all of our pictures have a similar feel, sometimes help you create that one image that’s truly unique and beautiful. This is mine.

Absolut Collection

In the early 90’s, I fell in love with the simplicity and cleverness of the Absolut Vodka ad campaign. I became Absolutely obsessed and started my “Absolut Collection”.

Did you know that Absolut vodka has been running essentially the same print advertising campaign for 25 years? All 1,500 of the ads in the campaign feature or make sly reference to Absolut’s distinctive bottle, with the stubby neck and see-through label. All also use variations on the two-word tagline used in the original ad, which shows the bottle with a halo above the words Absolut Perfection.

Over the years, the bottle’s profile has been used to mimic, for example, a ski slope, a polygraph’s printout and the rotund frame of Alfred Hitchcock. There have also been regional variations, including a bottle-shaped swimming pool for the Los Angeles market and a bottle in the shape of New York’s Central Park. In Philadelphia, Absolut ads offered a likeness of Ben Franklin wearing bottle-shaped spectacles.

Contemporary artists such as Andy Warhol and Keith Haring have done ads for Absolut and the company has run ads painted in the style of Rubens and other old masters. Fashion designers Gianni Versace, Helmut Lang, Manolo Blahnik and Anna Molinari have created clothing for ads and promotions; celebrity photographers Herb Ritts and Annie Liebowitz also have taken part. Ads have incorporated album covers from David Bowie, Miles Davis and the Velvet Underground.

Even though this original campaign came to an end in 2006, I’m still eager to grow my collection – a little over 200 prints so far. So if you come across an Absolut ad, think about me !

If you’d like to see more, don’t forget to visit the “Absolut Gallery”

ARTree 2013 Calendar

As a bud of the ARTree Community Arts Center, Géraldine designed their 2013 calendar.

The calendar showcases the art of children that participated in arts classes from The Newhall Community Center and The Activities Center. With a donation of $5.00 you can enjoy the art of 12 talented artists from our classes this summer and fall. Help support arts education in Santa Clarita by donating $5.00 to a great cause.

The Calendar is available at The Newhall Community Center, The Activities Center and by emailing the ARTree at [email protected] or calling 818 634-4180.

Illustration By… Migrate Design!

For the past couple of weeks, we have been working on a new project, for a brand new client.

We are extremely grateful and excited to illustrate a children’s book. Compared to designing logos and corporate banners, this is a nice change of pace and style. As much as we appreciate everything we do, we welcome variety, and feel fortunate to be able to handle various facets of graphic design. We temporarily traded our computer mouse for paint brushes. We welcome the opportunity to work on a project that allows us to fully explore and make use of our creative energy. We love to get our hands covered in paint – and sometimes our nose ;)

We’ll make sure to give more details upon release, with additional information about the book, and where to find it.

If you wrote a book, or if you think of writing one and you need an illustrator, please contact us. We would be more than happy to work with you!

The Apple Logo

 The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity. It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.

Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo.


The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge). In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998.

Steve Jobs, the visionary in the black turtleneck who co-founded Apple in a Silicon Valley garage, built it into the world’s leading tech company and led a mobile-computing revolution with wildly popular devices such as the iPhone, died today, October 5th 2011. He was 56.

Art Pilots Is In The News!

It was yesterday, during our weekly Art Pilots class, that the local newspaper came for a visit. Tammy Marashlian, a senior education writer, and Jonathan Pobre, photographer, work for The Signal. They both have a special interest for the Art Pilots program. Tammy wrote a very sweet article in today’s paper, reminding everyone that it’a all about experimenting and having fun. Thank you both for taking the time to come and see us during our “art-ivities”. We really appreciate everyone’s enthusiasm, as the popularity of the program keeps rising.

Art Pilots’ New Season

Art Pilots just started its new season with a new team of student/teachers from CalArts. Darcy And Géraldine will continue to host and supervise this amazing program. The popularity has become considerable, and all 42 spots have been filled the first day. A big thank you to The Newhall Elementary School for giving us our own classrooms, and to the California Institute Of The Arts, without whom this wonderful art workshop would not be possible. This is going to be a great year!