“A man who stops advertising to save money is like a man who stops a clock to save time.” ~ Henry Ford
Can you imagine what would happen if you stopped your clock just to give you more time? You might get the illusion of accomplishing more but ultimately, you would get left behind, especially in a world and era as fast paced as ours.
In today’s economy, business owners are sometimes reluctant to spend money on advertising, not realizing that it is the key to making their business move forward and increase sales.
Here are a few reasons why you should advertise.
- Not everyone knows who you are: Your business might have been established for years or just a few months, but chances are, people don’t know you yet. Families are moving in and out of cities and you need ways to let them know about you.
- Let them know you’re still in business: Just as people move in and out of cities, businesses open and close, especially in today’s economy. Regular advertising will let your customers know that you’re still here to serve them.
- Competition is fierce: You might see competition only as other businesses or products of your type, but really, competition is anything consumers are spending money on. Advertising will help you stand out from the crowd.
- Generate traffic: Steady traffic is the first step towards increasing sales and expanding customer base. Make your potential customers curious about a new product or service and offer them a discount. The more customers through the door, the better chance of a sale and a referral.
- Turn wants into needs: Convince people that they need your service or your product by creating catchy advertising and having a consistent presence, either in local magazines, mailers, billboards…
- Save your customers time and energy: Especially in today’s economy, you need to be there when consumers are ready to purchase. If they have been repeatedly exposed to your message, they won’t have to spend time researching, they will come to you when they need you.
- Keep your image strong: Your business is more likely to be chosen if you have provided a strong, reliable image that sticks in people’s head. As I mentioned in a previous post, visual identity is key, make sure your advertising follows the trends of the moment.
- Move forward: Advertising is the perfect tool to make you stand out and help you move forward by getting recognition and increasing sales. Don’t see it as a cost but as an investment in your business.
There are many more reasons I could mention, but the bottom line is: advertising is important. It’s like an invitation for your potential customers to come see who you are and what you have to offer.
Contact Migrate Design to discuss the many advertising options available to you and your business.Filed under Advertising, Article, Branding, Marketing, Retail, Self-Promotion, Uncategorized | Comment (0)
In the early 90′s, I fell in love with the simplicity and cleverness of the Absolut Vodka ad campaign. I became Absolutely obsessed and started my “Absolut Collection”.
Did you know that Absolut vodka has been running essentially the same print advertising campaign for 25 years? All 1,500 of the ads in the campaign feature or make sly reference to Absolut’s distinctive bottle, with the stubby neck and see-through label. All also use variations on the two-word tagline used in the original ad, which shows the bottle with a halo above the words Absolut Perfection.
Over the years, the bottle’s profile has been used to mimic, for example, a ski slope, a polygraph’s printout and the rotund frame of Alfred Hitchcock. There have also been regional variations, including a bottle-shaped swimming pool for the Los Angeles market and a bottle in the shape of New York’s Central Park. In Philadelphia, Absolut ads offered a likeness of Ben Franklin wearing bottle-shaped spectacles.
Contemporary artists such as Andy Warhol and Keith Haring have done ads for Absolut and the company has run ads painted in the style of Rubens and other old masters. Fashion designers Gianni Versace, Helmut Lang, Manolo Blahnik and Anna Molinari have created clothing for ads and promotions; celebrity photographers Herb Ritts and Annie Liebowitz also have taken part. Ads have incorporated album covers from David Bowie, Miles Davis and the Velvet Underground.
Even though this original campaign came to an end in 2006, I’m still eager to grow my collection – a little over 200 prints so far. So if you come across an Absolut ad, think about me !
If you’d like to see more, don’t forget to visit the “Absolut Gallery”
Filed under Advertising, Art, Article, Marketing, Print, Retail | Comment (0)
As a bud of the ARTree Community Arts Center, Géraldine designed their 2013 calendar.
The calendar showcases the art of children that participated in arts classes from The Newhall Community Center and The Activities Center. With a donation of $5.00 you can enjoy the art of 12 talented artists from our classes this summer and fall. Help support arts education in Santa Clarita by donating $5.00 to a great cause.
The Calendar is available at The Newhall Community Center, The Activities Center and by emailing the ARTree at email@example.com or calling 818 634-4180.Advertising, Art, Brochure, Kids, Marketing, Photo, Print, Retail | Comment (0)
… who is the prettiest of them all?
We may not have the answer to that question, but Last Looks does! thanks to their cutting edge makeup skills and experience. Our relationship with Last Looks started roughly 2 years ago, when we created the skull illustration for their line of products.
Today, we just designed this big banner. They intend to use it for conventions, seminars, and various public events. Nothing is ever too big or too small. This banner is 32 inches wide and 80 inches tall. Printed on vinyl, this banner style is the perfect solution for conferences, trade shows, retail stores, and more. We know the perfect place for you to get your own. We also know who can design it and give you a one-of-a-kind look that people will remember ;)
Contact us today and get a free estimate for all your banner and sign needs. From the design to the printing, we will take care of it all.Filed under Migrate News, Retail | Comment (0)
We just finished designing and printing a presentation folder for our longtime client, Hy Tech Tile. This successful tile and countertop manufacturer is in constant need to design new and improved brochures to satisfy the overwhelming demand, preserve their branding position and consequently boost sales. The competition is such that they must continue to produce new marketing pieces, which helps them promote their extensive line of products.
Thank you Hy Tech Tile for the fun assignment and loyal business.Filed under Branding, Brochure, Migrate News, Retail | Comment (0)
Migrate Design created a series of greeting cards for Father’s Day. Just like for Mother’s Day, those cards will be available from the Tiny Prints website. Go take a look and, well… it’s all about the dads! So get him a card and wish him a Happy Father’s day ;)
Tiny Prints used one of our illustrations to help them advertise Mother’s Day on their Facebook business page. Our card has been chosen out of the 583 they currently offer on their site. We don’t mean to brag but… well, we are a little ;)
So if you haven’t done so already, don’t hesitate one more second. Get your Mother’s Day card from Tiny Prints!
Follow Migrate Design on Facebook!Filed under Ecommerce, Greetings, Illustration, Marketing, Migrate News, Print, Retail, Social Networking | Comment (0)
We are so excited to announce our collaboration in designing some very trendy greeting cards for Tiny Prints. Tiny Prints, Inc. is a thriving ecommerce brand offering stylish cards, invitations, personalized stationery and photo books to customers from around the world. They are quickly becoming a household name that is proud to remind us all that sometimes the tiny things in life are really the big things in disguise. Migrate Design will be designing greeting cards for Tiny Prints on an ongoing bases. Here is a sample of what we’ve done so far:
Mother’s day is just around the corner, so pay them a visit and shop at tinyprints.com!