The Apple Logo

The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity. It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.

Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge).

In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 (although they still featured both types of logos).

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Steve Jobs, the visionary in the black turtleneck who co-founded Apple in a Silicon Valley garage, built it into the world’s leading tech company and led a mobile-computing revolution with wildly popular devices such as the iPhone, died today, October 5th 2011. He was 56.

Art Pilots Is In The News!

It was yesterday, during our weekly Art Pilots class, that the local newspaper came for a visit. Tammy Marashlian, a senior education writer, and Jonathan Pobre, photographer, work for The Signal. They both have a special interest for the Art Pilots program. Tammy wrote a very sweet article in today’s paper, reminding everyone that it’a all about experimenting and having fun. Thank you both for taking the time to come and see us during our “art-ivities”. We really appreciate everyone’s enthusiasm, as the popularity of the program keeps rising.

Art Pilots’ New Season

Art Pilots just started its new season with a new team of student/teachers from CalArts. Darcy And Géraldine will continue to host and supervise this amazing program. The popularity has become considerable, and all 42 spots have been filled the first day. A big thank you to The Newhall Elementary School for giving us our own classrooms, and to the California Institute Of The Arts, without whom this wonderful art workshop would not be possible. This is going to be a great year!

New ARTree Mural in Newhall

“Take a drive down Railroad Avenue in Newhall and it’ll be hard to miss.” Thirteen faces, 17 feet high and 130 feet long. It is the second in what’s planned to be a series of art projects to pop up in Santa Clarita. “You might recognize some of these kids around your neighborhood, and they’re not from some model agency or somewhere.” This is the latest ARTree project, inspired by a former tagger-turned-popular European artist who goes by the name of J.R.. His work can be seen throughout the world today.

We are so proud of the ARTree for this exciting and unique art project. This is one that Newhall will remember, and not just because of its size, but certainly because it made a lot of kids feel special, and it gave them a sense of pride and ownership. Bravo ARTree!

The ARTree is Santa Clarita’s newest community arts organization.  It’s made up of artists, performers, musicians, teachers, writers and community leaders.  Their mission is to create a home where art, in all its forms, can thrive and inspire. To learn more about The ARTree and how you can get involved, visit www.theARTree.org.

Art Pilots Expo

Another season of Art Pilots is coming to an end. As tradition would have it, we’ve exposed all of the children’s art in the L-Shape gallery of CalArts. In honor of the kids, parents and family were welcome to this event. This is a wonderful way to reward those little artists, and recognize their hard work and dedication to the arts. Thank you all for your attendance and your support.

For more information about Art Pilots, please don’t hesitate to contact us.

A New Bud In The ARTree

Géraldine will lend a hand and offer her artistic skills to help promote the arts among children in our community. The ARTree is an organization that offers a healthy nurturing creative environment for artists of all ages. They are leaders in providing a clear vision of the importance of arts in the Santa Clarita community and lives.

Arts Pilots In The Parks

Despite the cold and menacing clouds, a number of people came to visit our booth at the Santa Clarita’s Literacy and Arts Festival, Saturday Nov. 4th. Three students from CalArts and Géraldine exposed pictures from the kids of Newhall Elementary School. They explained the principles of Art Pilots, how they teach art and interact with the kids, and how this is benefiting them tremendously. Art Pilots is going strong, and everyone’s enthusiasm is very rewarding.

Click here for more information about Art Pilots.

Santa Clarita Festival Of The Arts Video

During the Santa Clarita Festival of the Arts weekend, Géraldine took pictures every 10-15 minutes from her stand. She built this peaceful time-lapse video that depicts the variety of people that came to see us.
Enjoy ;)

Migrate Photos In The Santa Clarita Valley

About a month ago, we submitted a couple of photos to an art project managed by the city of Santa Clarita, and both were selected. Today, we are very excited to see them at random bus stops throughout the city. Titled “Morning” and “Oh The Place You’ll Go”, those photos are two of our very favorite work. So look around! you might see them for yourself.

Look for us at the Santa Clarita Festival of the Arts, October 2-3, as we will be selling our photos, already enclosed in elegant and stylish frames. We’ll see you there!

2010 Santa Clarita Festival Of The Arts

October 2nd and 3rd, 2010, in Old Town Newhall! Save the date!
Migrate Design will be there, with hundreds of beautiful pictures to choose from. We selected our most elegant shots, eye-catching scenes from our photo library, and they will all be available for purchase.

To learn more about this event, visit Santa Clarita City Briefs, and watch their short video.