The Dangers Of The Internet

June 30th, 2014

When you own a small business, your advertising/marketing budget might not be very important and you might be tempted to use an online vendor for your graphic design needs. There are more and more sites available for you to create fast, cheap visual identity materials: logos, business cards, postcards, flyers, you name it… Notice how I used the word “cheap”? I didn’t mean it as “inexpensive…” I really meant it as low quality, lacking the research and creativity your business or product deserves.

Not too long ago, I went to a street fair where two of the artisans were making furniture out of recycled wine barrels. They were selling quite similar products but both had unique characteristics to their work. I quickly grabbed their business cards and thought I would check their websites later. A few days later, I pulled the cards from my wallet and this is what I saw…

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Did I take two of the same artisan’s cards by mistake? No, the names and numbers were definitely different, but which one was which? I had been so impressed by both of their work and now, looking at their business cards, I thought: “This is a joke…” I never called them, I never checked their websites. I was confused and disappointed.

So, how do you make yourself stand out from your neighbor who does the exact same thing you do? Well, you start with a unique logo. It gives your business more credibility and helps potential customers remember you. Don’t go online to create your logo. Sure, you will get it fast and cheap, but so will your competitor.
When you come to Migrate Design for your logo design, there’s a lot of communication involved, we talk, we ask questions. I spend quite some time brainstorming before I even grab my pencil… Pencil, yes! You heard right, the old fashioned pencil and paper.
Your logo starts in my brain, grows on paper and eventually makes it to my computer. I give you options and then I listen to you. It’s YOUR logo, not mine. YOU tell me if I’ve achieved what you were looking for. If you don’t know, that’s okay… I’ve been doing this for 20 years and I’m here to guide you and make sure MY creation fits YOUR needs.

Now you are ready for your business card. Don’t go online! YOUR logo deserves better than being pasted on a stock photography background. I will design and print your business card for you. We can discuss your paper preferences and make sure your card is as unique as your logo.

Now if you’ll excuse me, I have two calls to make. I need to help these two artisans set themselves appart from each other, with two unique visual identities even if they’re doing the same craft! It’s possible!

Contact Migrate Design for all your graphic design needs, you won’t be disappointed!

Ongoing work for Look Magazine

March 24th, 2014

I’ve been working with Look Magazine for over 3 years now! What started with only designing a few ads, has now developed into Migrate Design being in charge of all the ads’ creation as well as the magazine layout!

Look Magazine Layout

The main purpose of this magazine is to promote local business in various Southern California cities from Orange County to the Santa Clarita Valley.

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Make sure to Look for the next issue in your mailbox and take advantage of the many offers inside to support small businesses!

You own a small business and wonder how you can boost your foot traffic and improve your sales? Contact Migrate Design to discuss the advertising options available to you.

Letterhead Is Not Dead!

March 5th, 2014

With the explosion of the internet, most of our communication is made through email, text and social media. Regular mail seem like a slow, inefficient thing of the past… However, I think every business should have corporate identity elements like a letterhead and business card to maintain its image. These elements show that your business is established and serious. They help provide trust and credibility.

Your letterhead should of course include your logo, which is the most important element of your visual identity and be consistent with your other branding elements. (You don’t have a logo? Contact Migrate Design as this is where you need to start… )

Your letterhead should be printed professionally and include all your contact information: address, phone, email and website address.

Website, email and social media are crucial in today’s world, but a professionally printed corporate letterhead is just one more element that will define your brand and image to your clients.

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Here’s a peak at my latest letterhead and business card design for Gallery Kara.

The Importance of Advertising for Local Businesses

March 6th, 2013

“A man who stops advertising to save money is like a man who stops a clock to save time.” ~ Henry Ford

Can you imagine what would happen if you stopped your clock just to give you more time? You might get the illusion of accomplishing more but ultimately, you would get left behind, especially in a world and era as fast paced as ours.

In today’s economy, business owners are sometimes reluctant to spend money on advertising, not realizing that it is the key to making their business move forward and increase sales.

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Here are a few reasons why you should advertise.

– Not everyone knows who you are: Your business might have been established for years or just a few months, but chances are, people don’t know you yet. Families are moving in and out of cities and you need ways to let them know about you.

– Let them know you’re still in business: Just as people move in and out of cities, businesses open and close, especially in today’s economy. Regular advertising will let your customers know that you’re still here to serve them.

– Competition is fierceYou might see competition only as other businesses or products of your type, but really, competition is anything consumers are spending money on. Advertising will help you stand out from the crowd.

– Generate trafficSteady traffic is the first step towards increasing sales and expanding customer base. Make your potential customers curious about a new product or service and offer them a discount. The more customers through the door, the better chance of a sale and a referral.

– Turn wants into needsConvince people that they need your service or your product by creating catchy advertising and having a consistent presence, either in local magazines, mailers, billboards…

– Save your customers time and energyEspecially in today’s economy, you need to be there when consumers are ready to purchase. If they have been repeatedly exposed to your message, they won’t have to spend time researching, they will come to you when they need you.

– Keep your image strongYour business is more likely to be chosen if you have provided a strong, reliable image that sticks in people’s head.  As I mentioned in a previous post, visual identity is key, make sure your advertising follows the trends of the moment.

– Move forwardAdvertising is the perfect tool to make you stand out and help you move forward by getting recognition and increasing sales. Don’t see it as a cost but as an investment in your business.

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There are many more reasons I could mention, but the bottom line is: advertising is important. It’s like an invitation for your potential customers to come see who you are and what you have to offer.

Contact Migrate Design to discuss the many advertising options available to you and your business.

Your Logo, Your Identity.

February 5th, 2013

Why is having a logo so important?

A logo is a symbol or small design used to identify an organization, a business or even an individual, product or service. A logo is what gives you a visual identity and we all know how important it is in today’s world!

Relevant: Wether you want it very obvious or more subtile, your logo needs to relate to your company’s services, products or its name, one way or another.

Representation: Your logo is your image, so whatever you want your potential customers to know about your company, your logo should represent it. Make it look professional, stylish and smart – or fun, grungy and smart.

Memorable: A smart logo is a memorable logo, and by smart I mean simple yet able to deliver a message. It needs to grab people’s attention quickly and stay anchored in their minds.

Color: Choosing the right color is important but once again, less is more and a logo should work in black and white as well as in color.

Identity: So you have the perfect logo… Now what? Use it as your visual identity and spread it. Business cards, flyers, brochures, ads… you name it! The more present your logo is in your community, the more chances people will hire you or buy your products!

So, are logos important? YES! The moment you try to reach people and you want them to remember you or your business, you need a logo. Every business, as small as it might be, should have one.

What if you already have a logo but you’re not happy with it? Even though you shouldn’t change your visual identity too much – just like you wouldn’t change your name – it’s never too late to give it a small makeover. Visual trends change over the years and once your logo is established, it’s okay to change it to make it fit the times better. Pepsi is a good example for this type of design evolution.

Migrate Design can help you create something unique and memorable. Don’t be shy, get your visual identity out there!

Water Works Plumbing is the perfect example of logo makeover! From complicated and outdated, to simple and modern, Migrate Design gave this logo, a fresh new start.

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Frostie Bottom Treestands Logo

January 30th, 2013

Thumbtack.com has been a great resource for Migrate Design over the past year. It allowed us to establish new clients all over the United States.

The latest project was the creation of a logo for Frostie Bottom Treestands, located in Claremont, North Carolina.

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Oodles Of Business Cards

July 13th, 2012

If you just started your business, you will need business cards. You may decide to save a few bucks by doing it yourself, but saving money is not really the issue here; time is really what you should be saving. Let us take care of those little details, because you have bigger fish to fry. We never use templates and all of our designs are self created from scratch, which makes the  identity of your company more unique, and your branding more tailored to your industry and the services you offer. A business card is still an important aspect of marketing, and it needs the proper attention of graphic design professionals.

We will also take care of the printing for you with one of our established vendors. We know that businesses adapt, and employees come and go. Regularly updating an existing business card is becoming a necessity, but it shouldn’t be such a big deal. So when you chose Migrate Design to help you with your business card needs, for each business card we create, we will offer one revision for the next 12 months for FREE. You will only have to pay for printing.

Please contact us if you need more information about this new offer.

Last Looks Makeup Shirt

June 21st, 2012

Hey, that looks familiar!
Two years ago, we met these fun and very talented folks from Last Looks Makeup Academy. They asked us to create a cutting edge illustration that would get people’s attention. So we came up with this skull and crossbones design, using makeup paint brushes in lieu of the bones. We’re very proud to see that two years later, they are still using our illustration. This is our first time seeing our design on a t-shirt, and we really like it a lot. We only have one thing to say: “Wear it with pride!”

Logos With A Hidden Message

April 10th, 2012

As a graphic designer, I do have an appreciation for logos with substance, both attractive and compelling. Creating a logo is far from being easy. It takes time and generally requires lots of trials and errors. The design process consists of experimenting [playing] with various ideas and combinations until finding the most effective image.This process can take hours, even days, but the result is so worth it! I’ve collected a few corporate logos that feature a hidden message. Let’s see if you can find them ;)


The arrow is cleverly drawn in the shape of a smile. But that’s not all! It starts under the letter A and ends under the letter Z. Amazon has everything from A to Z!


See the number 31 embedded in the “B R” ?? Thirty one-derful flavors !!!


This looks like a very simple logo, but there’s an added layer that makes it one of the most ingenious logos of all time. Do you see the white arrow between the “E” and “x” ??


Smiles are good! They convey a positive attitude and happiness all around… always a good idea if you can make it work. For Goodwill, that smiley face is also the letter “g” !!


If you’re a chocolate fan, this one is a no-brainer. There is a sideways chocolate kiss between “K” and “I” !!


Le Tour de France is the world’s most famous bike race. The “R” in “Tour” is a cyclist, and the yellow circle represents the front wheel of the bicycle.


Toblerone chocolate bars originated in Berne, Switzerland, whose symbol is the bear. Look closely at the image of the Matterhorn… can you see the bear ??


The 2nd and 3rd “t’s” are two people sharing a tortilla over a bowl of salsa.


Northwest Airlines. The circle is a compass. Guess which direction the arrow in upper left corner (or beginning of “W”) is pointing ???


This back and white logo isn’t just a tree… look carefully… See the gorilla and the lioness facing each other ??


Carrefour is one of the largest hypermarket chains in the world. Its logo is very fashionable and timeless. At first blush, we can see two arrows pointing away from each other. But if you keep looking, you might find the hidden “C” !!


This logo was designed by a college art student. it used to be the emblem for the Milwaukee Brewers. The baseball glove forms an “M” and a “B”.

That’s it. I hope you enjoyed this humble collections of classic logos as much as I did writing about them. I find them very stimulating, and they are always an inspiration for my own creations.

Local Internet Marketing

February 7th, 2012

Are you feeling overwhelmed by the multitude of online marketing choices?

– You’re not alone!

Google Places, Bing and Yahoo Local offer basic business listings, as well as paid listing options. If you are trying to boost sales and increase local presence within your competitors, the following list will quickly and simply let you grasp all the local online marketing options available to you.

1. Local SEO – Gain top rankings in the natural or organic search engine listings for keywords that also contain a city or region name (i.e. “Santa Clarita SEO specialist”).

2. Pay-per-click Advertising – Create and place ads strategically on the Internet where people are looking for products and services within a given local area. When someone clicks on your ad, it sends them to your website and only then are you charged for the ad listing.

3. Pay-per-call Advertising – Similar to the pay-per-click advertising model, except having a website is not necessary. When someone calls the number on your ad, only then are you charged for the ad listing.

4. Local Directories – Listings and links in various online directories, including online yellow pages targeted to your locale, online yellow page advertising.

5. Fixed Placement Buys – Create and place ads strategically on Internet sites where people search for products and services within your local area.

Whether you’re looking to drive traffic to your site, fill your sales funnel with prospects or increase revenue – or all of those – the options listed above can help you meet your Internet marketing goals.

Migrate Design will guide you through various SEO procedures and help you with all your graphic design needs. Call us for a free consult.