Pacific View Remodeling Magazine Article

Go to page 172 of the Santa Clarita Magazine and you will find an article titled “From Design To Completion”, along with a quarter page ad.
A few weeks ago, We designed a brand new logo for Pacific View Remodeling, and we are in the process of building a website. As this remains one of the most important part of marketing, there is a strong need to complete static presence with a more targeted advertising style. Our client is using cross-promotion very efficiently and successfully, as one piece always links to the others. This method increases popularity, both in the community and online, and builds credibility with the consumer.

The Apple Logo

The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity. It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.

Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge).

In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 (although they still featured both types of logos).

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Steve Jobs, the visionary in the black turtleneck who co-founded Apple in a Silicon Valley garage, built it into the world’s leading tech company and led a mobile-computing revolution with wildly popular devices such as the iPhone, died today, October 5th 2011. He was 56.

Fun Designs Sell Better

Whether you own a fun arcade game store or a highly corporate accounting business, remember one thing: “fun designs sell better“. Graphic design is a powerful communication and visual medium. It often includes typography, visual arts and page layout techniques, to produce a final product.

Graphic design is everywhere, and it is extremely easy to get lost in this massive visual invasion. One way to differentiate yourself and your brand is to bring fun into the final product. Fun increases brand recall more than any other style or emotion. A fun design can’t be silly or reckless; it needs to be clever and appropriate in order to work its best. It requires a great amount of research and creativity. If done right, it will stand out of the masses. People will remember your design better because of the happy feeling they felt when they saw it. They will share it to friends and family via email and social networks.

Migrate Design can help you create a fun design for your business graphical needs. Call us at 661 644 6518, or email us, and we will show you how happy our designs can be ; )

Use Photos To Enhance Your Site

“A picture is worth a thousand words”. This aphorism refers to the idea that complex stories can be described with just a single still image. But it also characterizes the goal of visualization. In a world where communication travels at light speed, we all need time  a little help where large amounts of data must be absorbed quickly.
Migrate Design has thousands of photos to chose from. We efficiently make use of those photos to share an emotion, set a mood, or emphasize an idea. Photos are effective and artistic; they help guide the visitor through a complicated page, and make the reading experience more pleasant. Contact us to learn more about our services, and how you can benefit from the use of photos in your site, or any other products.

Advertise In Santa Clarita Magazines

So you have a website, perhaps even a blog, and you update your social networking sites on a daily basis… but have you considered advertising in Santa Clarita’s local magazines?

You can choose from a wide variety of local, high quality publications. Some of them have been around for 19 years! Whether seasonal, monthly or biweekly, they will dramatically increase your company’s visibility, and generate a broader outreach to specific markets.

The Magazine Of Santa Clarita
Elite Magazine
Smart Shopper
inside SCV Magazine
The Signal
661 Magazine

Their rates are about 20% cheaper than last year’s. Take advantage of these low rates to get a better return on investment. Plus, Migrate Design‘s professionalism and expertise in graphic design and advertising will elevate your ads to new standards. We will design your ad to promote specific products and/or services, and optimize the rewards by choosing the right magazines for you.

Please contact us for more details and availability and let’s design an ad together.

Create A Blog With WordPress For Your Business

There are many advantages in having your own blog. The competition is fierce but this should not stop you from doing what’s best for your business. Whether standalone or attached to an existing website, a blog can be extremely beneficial to your organization, and useful to your customers. A blog will help you:
Promote your company
Build a new network
Grow your presence on the internet
Increase traffic to your site
… and these are just a few examples of the rewards. Migrate design will optimize your blog for search engines. We will design it from scratch with our own media. We do not use templates, which means each job we create is unique and tailored specifically to your company’s needs and personality.

Contact us to learn more about our availability, and get a better understanding of our strategy and design abilities.

Letterheads And Personalized Notes For Your Business

The letterhead and personalized notes days are not over. In this day and age, we tend to communicate electronically via email, SMS, and even directly from social networking sites like Facebook and Twitter – which by the way, are rapidly becoming indispensable tools for any business. Let’s face it, it is easy, quick, efficient AND… better for the environment. There’s no reason to waste paper when written communication can be handle through cyberspace.

But there are times when a quick personalized written note will make a big difference on your business. Some companies will request correspondences to be done via printed forms, like transactions, notices, certified letters, etc… Other than the official aspect of this tradition, there’s a certain level of nostalgia related to personalized letterheads and the design behind them. Each piece is unique and it is supposed to represent your personality and the character of your business or organization. Personalized letterhead is an important part of branding. Don’t underestimate the power of design.

And if you rightfully feel guilty (like me) about wasting paper, you can always print on recycled paper. It is extremely popular in the business world and it will reflect positively on you and your business. That way, everybody wins.

Contact Migrate Design for your free estimate on designing various personal stationery items. We can help you.

Twitter Background Design

With Twitter rapidly becoming one of the most popular networking site, everybody wants to stand out from the horde. There has already been quite a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. The sidebar is an area of screen real estate that is put to use to display additional information about the user or business, such as large profile image, bio and lists of websites and other social networks.

For the most part, there are three main design styles when it comes to creating your Twitter background:
Repeating background pattern
Background graphic fading to color
Extra large background graphic

Twitter will help you expand your professional network, promote your business and see what people are interested in. It is not too late to add Twitter to your marketing strategy. Let us design your very own, personalized Twitter background professionally and effectively. Contact Migrate Design for a thorough explanation of the Twitter community, and to discuss how your business can benefit from it.

“TWIT!”

Women Businesses In California

We are proud to be one of the 1.3 million women owned businesses in California. Renee Fraser, a well renowned and respected business owner in the advertising world (Fraser Communications), recently recorded a short audio podcast on women owned businesses in California. We recommend this insightful and informative audio article.
Content source: courtesy of 2MinutesWith.com

Top 3 Questions to Ask Your Graphic Design Agency

When choosing a graphic design agency for a web design project, here are the top 3 questions you should ask:

1- What is your knowledge on SEO?
ANY good web designer should have basic knowledge of search engine optimization, if they don’t offer optimization services themselves.  If you don’t feel comfortable with the answers you get – walk away as fast as you can!  If a designer doesn’t understand how search engines work, then chances are you won’t get a search engine friendly website and that can hurt you in the long run.

2- What do you know about social networking?
Staying on top of online marketing trends and technologies is their job!  If they can’t offer services or help with this, then you may want to look elsewhere.

3- Do you offer other services other than web design?
If you are happy with your designer, it’s a lot easier to deal with multiple avenues of your marketing journey with one company than trying to create the wheel all over again each time you need a new piece created.

So what are you waiting for? Ask us and we’ll tell you.