The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity. It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.
Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo.
The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge). In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998.
Steve Jobs, the visionary in the black turtleneck who co-founded Apple in a Silicon Valley garage, built it into the world’s leading tech company and led a mobile-computing revolution with wildly popular devices such as the iPhone, died today, October 5th 2011. He was 56.Filed under Art, Article, Branding, Logo Design | Comment (0)