The Importance of Advertising for Local Businesses

March 6th, 2013

“A man who stops advertising to save money is like a man who stops a clock to save time.” ~ Henry Ford

Can you imagine what would happen if you stopped your clock just to give you more time? You might get the illusion of accomplishing more but ultimately, you would get left behind, especially in a world and era as fast paced as ours.

In today’s economy, business owners are sometimes reluctant to spend money on advertising, not realizing that it is the key to making their business move forward and increase sales.

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Here are a few reasons why you should advertise.

– Not everyone knows who you are: Your business might have been established for years or just a few months, but chances are, people don’t know you yet. Families are moving in and out of cities and you need ways to let them know about you.

– Let them know you’re still in business: Just as people move in and out of cities, businesses open and close, especially in today’s economy. Regular advertising will let your customers know that you’re still here to serve them.

– Competition is fierceYou might see competition only as other businesses or products of your type, but really, competition is anything consumers are spending money on. Advertising will help you stand out from the crowd.

– Generate trafficSteady traffic is the first step towards increasing sales and expanding customer base. Make your potential customers curious about a new product or service and offer them a discount. The more customers through the door, the better chance of a sale and a referral.

– Turn wants into needsConvince people that they need your service or your product by creating catchy advertising and having a consistent presence, either in local magazines, mailers, billboards…

– Save your customers time and energyEspecially in today’s economy, you need to be there when consumers are ready to purchase. If they have been repeatedly exposed to your message, they won’t have to spend time researching, they will come to you when they need you.

– Keep your image strongYour business is more likely to be chosen if you have provided a strong, reliable image that sticks in people’s head.  As I mentioned in a previous post, visual identity is key, make sure your advertising follows the trends of the moment.

– Move forwardAdvertising is the perfect tool to make you stand out and help you move forward by getting recognition and increasing sales. Don’t see it as a cost but as an investment in your business.

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There are many more reasons I could mention, but the bottom line is: advertising is important. It’s like an invitation for your potential customers to come see who you are and what you have to offer.

Contact Migrate Design to discuss the many advertising options available to you and your business.


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