The Dangers Of The Internet

June 30th, 2014

When you own a small business, your advertising/marketing budget might not be very important and you might be tempted to use an online vendor for your graphic design needs. There are more and more sites available for you to create fast, cheap visual identity materials: logos, business cards, postcards, flyers, you name it… Notice how I used the word “cheap”? I didn’t mean it as “inexpensive…” I really meant it as low quality, lacking the research and creativity your business or product deserves.

Not too long ago, I went to a street fair where two of the artisans were making furniture out of recycled wine barrels. They were selling quite similar products but both had unique characteristics to their work. I quickly grabbed their business cards and thought I would check their websites later. A few days later, I pulled the cards from my wallet and this is what I saw…

winecard_2     winecard_3

Did I take two of the same artisan’s cards by mistake? No, the names and numbers were definitely different, but which one was which? I had been so impressed by both of their work and now, looking at their business cards, I thought: “This is a joke…” I never called them, I never checked their websites. I was confused and disappointed.

So, how do you make yourself stand out from your neighbor who does the exact same thing you do? Well, you start with a unique logo. It gives your business more credibility and helps potential customers remember you. Don’t go online to create your logo. Sure, you will get it fast and cheap, but so will your competitor.
When you come to Migrate Design for your logo design, there’s a lot of communication involved, we talk, we ask questions. I spend quite some time brainstorming before I even grab my pencil… Pencil, yes! You heard right, the old fashioned pencil and paper.
Your logo starts in my brain, grows on paper and eventually makes it to my computer. I give you options and then I listen to you. It’s YOUR logo, not mine. YOU tell me if I’ve achieved what you were looking for. If you don’t know, that’s okay… I’ve been doing this for 20 years and I’m here to guide you and make sure MY creation fits YOUR needs.

Now you are ready for your business card. Don’t go online! YOUR logo deserves better than being pasted on a stock photography background. I will design and print your business card for you. We can discuss your paper preferences and make sure your card is as unique as your logo.

Now if you’ll excuse me, I have two calls to make. I need to help these two artisans set themselves appart from each other, with two unique visual identities even if they’re doing the same craft! It’s possible!

Contact Migrate Design for all your graphic design needs, you won’t be disappointed!


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