The Dangers Of The Internet

June 30th, 2014

When you own a small business, your advertising/marketing budget might not be very important and you might be tempted to use an online vendor for your graphic design needs. There are more and more sites available for you to create fast, cheap visual identity materials: logos, business cards, postcards, flyers, you name it… Notice how I used the word “cheap”? I didn’t mean it as “inexpensive…” I really meant it as low quality, lacking the research and creativity your business or product deserves.

Not too long ago, I went to a street fair where two of the artisans were making furniture out of recycled wine barrels. They were selling quite similar products but both had unique characteristics to their work. I quickly grabbed their business cards and thought I would check their websites later. A few days later, I pulled the cards from my wallet and this is what I saw…

winecard_2     winecard_3

Did I take two of the same artisan’s cards by mistake? No, the names and numbers were definitely different, but which one was which? I had been so impressed by both of their work and now, looking at their business cards, I thought: “This is a joke…” I never called them, I never checked their websites. I was confused and disappointed.

So, how do you make yourself stand out from your neighbor who does the exact same thing you do? Well, you start with a unique logo. It gives your business more credibility and helps potential customers remember you. Don’t go online to create your logo. Sure, you will get it fast and cheap, but so will your competitor.
When you come to Migrate Design for your logo design, there’s a lot of communication involved, we talk, we ask questions. I spend quite some time brainstorming before I even grab my pencil… Pencil, yes! You heard right, the old fashioned pencil and paper.
Your logo starts in my brain, grows on paper and eventually makes it to my computer. I give you options and then I listen to you. It’s YOUR logo, not mine. YOU tell me if I’ve achieved what you were looking for. If you don’t know, that’s okay… I’ve been doing this for 20 years and I’m here to guide you and make sure MY creation fits YOUR needs.

Now you are ready for your business card. Don’t go online! YOUR logo deserves better than being pasted on a stock photography background. I will design and print your business card for you. We can discuss your paper preferences and make sure your card is as unique as your logo.

Now if you’ll excuse me, I have two calls to make. I need to help these two artisans set themselves appart from each other, with two unique visual identities even if they’re doing the same craft! It’s possible!

Contact Migrate Design for all your graphic design needs, you won’t be disappointed!

Oodles Of Business Cards

July 13th, 2012

If you just started your business, you will need business cards. You may decide to save a few bucks by doing it yourself, but saving money is not really the issue here; time is really what you should be saving. Let us take care of those little details, because you have bigger fish to fry. We never use templates and all of our designs are self created from scratch, which makes the  identity of your company more unique, and your branding more tailored to your industry and the services you offer. A business card is still an important aspect of marketing, and it needs the proper attention of graphic design professionals.

We will also take care of the printing for you with one of our established vendors. We know that businesses adapt, and employees come and go. Regularly updating an existing business card is becoming a necessity, but it shouldn’t be such a big deal. So when you chose Migrate Design to help you with your business card needs, for each business card we create, we will offer one revision for the next 12 months for FREE. You will only have to pay for printing.

Please contact us if you need more information about this new offer.

Century Auto Clinic Business Cards

March 28th, 2008

Our friends from Century Auto Clinic asked us for more business cards. Business cards are a very useful and inexpensive promotional tool to help you grow your business and increase awareness.

Here is an important tip:
Never give away 1 business card… give your client a minimum of 2, and let him pass it on.

Here is an important tip:
Never give away 1 business card… give your client a minimum of 2, and let him pass it on.

Century Auto Clinic

May 14th, 2007

centuryautologo.jpgWe were asked to create a brand new visual identity for Century Auto Clinic. We presented 5 different creative ideas from which they picked their favorite. We also designed business cards. They liked the logo so much that they used it for the store front and the company truck.